Cookie Policy

Keepers Club / Keepers Sweden AB
Last updated: October 2025


1. About this Cookie Policy

This Cookie Policy explains how Keepers Sweden AB (“we”, “us”, “our”) uses cookies and similar technologies on our website.
It should be read together with our Privacy Policy.


2. What are cookies?

Cookies are small text files stored on your device when you visit a website.
They help websites function correctly, improve user experience, and provide analytics.

Cookies can be:

  • Session cookies (deleted when you close your browser)

  • Persistent cookies (remain until they expire or are deleted)


3. Types of cookies we use

We use the following categories of cookies:

a) Essential (necessary) cookies

These cookies are required for the website to function properly.
They allow:

  • Security and fraud prevention

  • Consent storage (e.g., Klaro)

  • Login/session support (if applicable)

These cookies cannot be disabled.

b) Analytics cookies

Used to measure website traffic and usage patterns, helping us improve functionality.
Examples:

  • Google Analytics 4

  • Microsoft Clarity

Analytics cookies are only activated with your consent.

c) Marketing cookies

Used to personalize ads and measure campaign effectiveness on platforms such as:

  • Meta (Facebook/Instagram)

These cookies are also only activated with your consent.


4. How we use cookies

Cookies help us:

  • Improve website speed and performance

  • Understand usage patterns

  • Detect technical issues

  • Ensure correct functionality of consent preferences

We do not use cookies to identify you personally unless you voluntarily provide information.


5. Third-party cookies

Some cookies are placed by trusted third-party services, such as:

  • Google

  • Meta (Facebook)

  • Cloudflare

We only load these scripts after your requested consent through our cookie banner (Klaro).


6. Consent

When you visit our website for the first time, a cookie banner appears.

You can:

  • Accept all

  • Customize settings

  • Reject non-essential cookies

You can change your preferences at any time via the cookie settings link.


7. How to manage cookies

You can manage or delete cookies via:

  • Our consent banner

  • Your browser settings

Instructions differ for each browser:

  • Chrome

  • Firefox

  • Safari

  • Edge

Blocking cookies may affect functionality.


8. Storage duration

Cookie lifespan varies depending on purpose:

  • Essential cookies: until deleted or expired

  • Analytics cookies: up to 26 months (Google Analytics)

  • Marketing cookies: duration defined by the provider


9. Legal basis

We rely on:

  • Legitimate interest for essential cookies

  • Consent for analytics and marketing cookies

This is in accordance with:

  • GDPR

  • ePrivacy Directive

  • Swedish marketing and privacy law


10. Changes to this Cookie Policy

We may update this policy due to:

  • Legal changes

  • Service improvements

  • New cookie categories

The latest version is always available on our website.


11. Contact

If you have questions about cookies or data protection:

Keepers Sweden AB
Huddinge stationsväg 5
141 35 Huddinge, Sweden
Email: [email protected]